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A creative platform and online culture magazine connecting the art and opinions of establishing creatives with the curious.

Lost Heritage

Lost Heritage

 

Mortality seems to be the sacrifice for the future. If our lives and everything we know will be lost into infinity, soon to be traceless, why does it terrify us to be forgotten? 


The air is different in deserted areas. Breathing it feels forbidden, like spying on death. There is a stressful powerlessness in witnessing memories slowly pass away in decay. The term of our existence is reproduction and death. Mortality seems to be the sacrifice for the future. If our lives and everything we know will be lost into infinity, soon to be traceless, why does it terrify us to be forgotten? 

My biggest influence is just the process of creating. It's a way for me to soberly handle emotions, as I can't escape them by doing drugs anymore. In that way desperation got me into art, it's like I don't have a choice.

There isn’t really any long term goal to what I do, I think goals can be deceiving. Once they’re reached, I normally get hit by apathy, so I believe the strive is a genetic trap. 

— Alba Giertz

Alba Giertz

A Swedish photographer based in Stockholm. With precise realism and through sharp observations she uniquely captivates transient emotions.

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Alba Giertz (b. 1987) is a Swedish artist based in Stockholm. She started working as a photographer at the early age of 10 and had her first exhibition at 14. Giertz studied photography at Kulturama in Stockholm, and has worked in Paris and Cannes mainly for the magazine La Parisienne. She also has a background in cinema photography, as head of photography at Nordisk Film TV, and has worked many years on different productions in Swedish television. 2011-­2015 due to mental illness and delusions she took a break from photography. But since the summer of 2015 Giertz has found her way back and has this time chosen to take a narrower focus in the sub fine art scene where she unapologetically is free to express a darker view. 2015-2016 she’s been printed in PAPER Magazine, Noice and Wired UK among others. During the past year Giertz has been given interviews and been featured by countless platforms and magazines. A few of them are; Archive Collective Magazine, Somewhere Magazine, Our Mag, Minimalzine, Feature Shoot, Soundvision, Broad Magazine and Of the afternoon. With precise realism and through sharp observations she uniquely captivates transient emotions. Her artistic work is often described as dreamy and dark, filled with passionate mystery.

 
Moon Child

Moon Child

Nothing Left Inside?

Nothing Left Inside?

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