Through our art, namely designing underwear, and other featured artists, we try to communicate problems faced by society and the environment. Therefore we currently contrast naked bodies (being unprotected, vulnerable, fragile) to nature (a strong, powerful force on its own) - to show a current reverse of roles; once naked and unprotected, who now needs our protection. humans, destroy nature, We are asking, how we can start to understand that we are not superior to nature: nature will always succeed - with or without humans.
The founders of Miyagi Studio are Veronika and Maria, both business students who escaped their theoretical, and rigid economic studies by developing artsy concepts in diverse fields, from photography productions to While Veronica is a passionate fashion designer and product developer herself, Maria is all about the branding aspects and connecting art, fashion and social entrepreneurship through cultural management. Their common passion in the environment, its unmistakable beauty but also fashion design with its strong films to club teasers to tracks etcetc. communication forces - led them to Miyagi Studio, where they:
1. Want to provide customers with sustainable products,
2. Want to educate about industrial grievances and
3. Bring people with same mindsets together.
— Veronika Maria
A sustainable underwear brand from Vienna Austria. Although our core product is sustainably produced underwear for modern, urban people, we highly focus on the interconnection between fashion and art. Through our art we try to communicate problems faced by society and the environment.